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A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
This article lists advertising and marketing controversies in the Philippines. It includes media such as television commercials, print media, and branding that have been the subject of controversy as well as controversies arising from relevant methods such as sales promotions.
One Town, One Product (OTOP) is a promotional program of the government of the Philippines. The initiative follows a similar undertaking by the Republic of China, which launched a One Town One Product in 1989 to promote companies in Taiwan. [1] OTOP in the Philippines aims to promote goods and products of Filipino towns, cities, and regions ...
It's More Fun in the Philippines! was conceptualized in 2011 as the Philippines' tourism marketing campaign. It was finalized during the administration of Department of Tourism (DOT) Secretary Ramon Jimenez. This is the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for ...
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...
The National Commission for Culture and the Arts of the Philippines (NCCA; Filipino: Pambansang Komisyon para sa Kultura at mga Sining, Cebuano: Nasodnong Komisyon alang sa Budaya ug mga Arte) is the official government agency for culture in the Philippines. It is the overall policy making body, coordinating, and grants giving agency for the preservation, development and promotion of ...
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. [1][2][3][4][5] It has been identified as a subset of the marketing mix. [1] It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively.