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Celebrity branding. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity 's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [ 1]
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For instance, Paloma Picasso, Paris Hilton, and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary. Likewise, some public figures' fragrances might overshadow their reputations, like Hennessy heir Kilian Hennessy and his By Kilian collection.
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Retrieved December 18, 2011. Without rival, the twentieth century's king of the genre is Louis Cha. Estimates of his book sales reach up to 300 million copies. One editor at the Far Eastern Economic Review estimated that, if one also counted the pirated copies, over 1 billion of Cha's books have been sold.
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Hence, in cases where there is too much uncertainty, they are excluded from the list. Having sold more than 600 million copies worldwide,[ 13] Harry Potter by J. K. Rowling is the best-selling book series in history. The first novel in the series, Harry Potter and the Philosopher's Stone, has sold in excess of 120 million copies, [ 14] making ...