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A 2005 research by MediaAnalyzer has found that less than 10% of men recalled the brand of sexual ads, compared to more than 19% of non sexual ads; a similar result was found in women (10.8% vs. 22.3%). It is hypothesized by that survey, that this is a result of a general numbing caused by overuse of sexual stimuli [33] in advertising.
In 1988, Limited Brands acquired the ailing company for $47 million after having success in popularizing Express and Victoria's Secret. [13] Headquarters was moved to Columbus, Ohio, and all inventory was cleared out. [4] The new president of Abercrombie & Fitch, Sally Frame-Kasaks, placed a strong emphasis on apparel. [10]
The annual Victoria's Secret Fashion Show was cancelled for that year in reaction to the incident. [118] A petition was filed by a consortium of broadcasters (which included Viacom) and the RIAA over an FCC indecency ruling, regarding fleeting expletives uttered by Bono of U2 when accepting an award at the 60th Golden Globe Awards in 2003.
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In 1999, Broadcast.com helped launch the first live-streamed Victoria's Secret Fashion Show. [37] That year, during the dot com boom, Broadcast.com was acquired by Yahoo! for $5.7 billion in Yahoo! stock. [38] After the sale of Broadcast.com, Cuban hedged against the risk of a decline in the value of the Yahoo! shares he received in the deal. [39]
Virgin Mobile at First Markham Place. Virgin Plus is a Canadian provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada on March 1, 2005, as a joint venture between Virgin Group ...
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