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Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
The following three lists of generic and genericized trademarks are: marks which were originally legally protected trademarks, but have been genericized and have lost their legal status due to becoming generic terms, marks which have been abandoned and are now generic terms. marks which are still legally protected as trademarks, at least in ...
The same nickname may apply to multiple institutions, especially in different regions. For example, "SC" is claimed by both the University of Southern California and the University of South Carolina. The abbreviation may be non-obvious. For example, "KU" is the University of Kansas and not "UK," which is commonly the University of Kentucky.
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [1] [2] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [3] All products use the same means of identification and ...
Suyen Corporation is most known for its clothing brand Bench which is the flagship brand of the company. [3] it also owns other local clothing brands such as Human, its streetwear line and Kashieca, which caters to young women. Suyen also manages Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX - a cosmetics and beauty shop.
Apple's "Think different" logo. "Think different" is an advertising sloganused from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angelesoffice of advertising agencyTBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBMslogan "Think".
MCM Worldwide is a luxury fashion brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature logo -printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique ...
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