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Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
T-shirt day in Leipzig, Germany. A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of stretchy, light, and inexpensive fabric and are ...
Promotional apparel is clothing imprinted with a company 's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
Lisa Frank (born 1955) is an American artist and businesswoman, the founder of Lisa Frank Incorporated, headquartered in Tucson, Arizona. She is known for producing whimsical commercial design for school supplies and other products that are primarily marketed to children and young adolescents. Her designs were popular in the 1980s and 1990s and ...
Advertising Specialty Institute (ASI) The Advertising Specialty Institute ( ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products ). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.
Zodiac Clothing Company Ltd. Zodiac Clothing Company Ltd. (ZCCL) is a manufacturer of men's clothing that owns the Zodiac, Zod! and z3 brands. The company produces men's apparel and accessories for Indian and international markets. [ 2] It was started with the name of ‘House of Zodiac’ by M. Y. Noorani in 1954 as a necktie manufacturer.
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