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  2. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  3. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an ...

  4. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    Organic search results. In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the ...

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [220] Social media has affected the way youth communicate, by introducing new forms of language. [221] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  8. Affiliate marketing - Wikipedia

    en.wikipedia.org/wiki/Affiliate_marketing

    Affiliate marketing. Cost per action. Revenue sharing. Mobile advertising. v. t. e. Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. [ 1]

  9. Social media reach - Wikipedia

    en.wikipedia.org/wiki/Social_media_reach

    Social media reach. Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter. [ 1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.

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