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  2. Consumer price index - Wikipedia

    en.wikipedia.org/wiki/Consumer_price_index

    A CPI is a statistical estimate constructed using the prices of a sample of representative items whose prices are collected periodically. Sub-indices and sub-sub-indices can be computed for different categories and sub-categories of goods and services, which are combined to produce the overall index with weights reflecting their shares in the total of the consumer expenditures covered by the ...

  3. Hit rate - Wikipedia

    en.wikipedia.org/wiki/Hit_rate

    Hit rate is a metric or measure of business performance traditionally associated with sales. It is defined as the number of sales of a product divided by the number of customers who go online, planned call, or visit a company to find out about the product. [1] Sales can be measured either as the sum of dollars pursued or the number of deals ...

  4. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is calculated with selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit, whereas "profit percentage" or "markup" is the percentage of cost price that one gets as profit on top of cost price. While selling something one should know what percentage of profit one will ...

  5. Churn rate - Wikipedia

    en.wikipedia.org/wiki/Churn_rate

    Churn rate (sometimes called attrition rate) is a measure of the proportion of individuals or items moving out of a group over a specific period.It is one of two primary factors that determine the steady-state level of customers a business will support.

  6. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A good's price elasticity of demand (, PED) is a measure of how sensitive the quantity demanded is to its price. When the price rises, quantity demanded falls for almost any good (law of demand), but it falls more for some than for others. The price elasticity gives the percentage change in quantity demanded when there is a one percent increase ...

  7. Market capitalization - Wikipedia

    en.wikipedia.org/wiki/Market_capitalization

    The New York Stock Exchange on Wall Street, the world's largest stock exchange in terms of total market capitalization of its listed companies [1]. Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders.

  8. P/B ratio - Wikipedia

    en.wikipedia.org/wiki/P/B_ratio

    The price-to-book ratio, or P/B ratio, (also PBR) is a financial ratio used to compare a company's current market value to its book value (where book value is the value of all assets minus liabilities owned by a company). The calculation can be performed in two ways, but the result should be the same.

  9. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". [4] Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going ...