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  2. Application for employment - Wikipedia

    en.wikipedia.org/wiki/Application_for_employment

    An application for employment is a standard business document that is prepared with questions deemed relevant by employers. It is used to determine the best candidate to fill a specific role within the company. Most companies provide such forms to anyone upon request, at which point it becomes the responsibility of the applicant to complete the ...

  3. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are used in connection with many business documents such as loan applications ( mortgage loan ), contract drafts and proposals, and executed documents. While the resume outlines the professional journey, a cover letter allows the applicant convey their personality, passion, and potential contributions to the prospective employer.

  4. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Examples include sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples ...

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  6. Performance appraisal - Wikipedia

    en.wikipedia.org/wiki/Performance_appraisal

    Performance appraisal. A performance appraisal, also referred to as a performance review, performance evaluation, [1] (career) development discussion, [2] or employee appraisal, sometimes shortened to "PA", [a] is a periodic and systematic process whereby the job performance of an employee is documented and evaluated.

  7. Offer and acceptance - Wikipedia

    en.wikipedia.org/wiki/Offer_and_acceptance

    Contract law. Offer and acceptance are generally recognized as essential requirements for the formation of a contract (together with other requirements such as consideration and legal capacity ). Analysis of their operation is a traditional approach in contract law. This classical approach to contract formation has been modified by developments ...

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  9. Letter of recommendation - Wikipedia

    en.wikipedia.org/wiki/Letter_of_recommendation

    Letter of recommendation. A letter of recommendation or recommendation letter, also known as a letter of reference, reference letter, or simply reference, is a document in which the writer assesses the qualities, characteristics, and capabilities of the person being recommended in terms of that individual's ability to perform a particular task ...