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  2. PICO process - Wikipedia

    en.wikipedia.org/wiki/PICO_process

    PICO process. The PICO process (or framework) is a mnemonic used in evidence-based practice (and specifically evidence-based medicine) to frame and answer a clinical or health care related question, [1] though it is also argued that PICO "can be used universally for every scientific endeavour in any discipline with all study designs". [2]

  3. Research proposal - Wikipedia

    en.wikipedia.org/wiki/Research_proposal

    A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals ...

  4. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    SMART criteria. A variant of the SMART model. S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  5. Straw man proposal - Wikipedia

    en.wikipedia.org/wiki/Straw_man_proposal

    A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture. Often, a straw man document will be prepared ...

  6. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    Marketing research process. The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task ...

  7. Operationalization - Wikipedia

    en.wikipedia.org/wiki/Operationalization

    An example of operationally defining "personal space". [1] In research design, especially in psychology, social sciences, life sciences and physics, operationalization or operationalisation is a process of defining the measurement of a phenomenon which is not directly measurable, though its existence is inferred from other phenomena.

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  9. Comparative research - Wikipedia

    en.wikipedia.org/wiki/Comparative_research

    Comparative research is a research methodology in the social sciences exemplified in cross-cultural or comparative studies that aims to make comparisons across different countries or cultures. A major problem in comparative research is that the data sets in different countries may define categories differently (for example by using different ...

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