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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion ...
Influencer marketing has emerged as a necessity and crucial component of advertising. 85% of American businesses are presently using influencer marketing as part of their marketing plan. [19] Wearing fashion brands is a method to show oneself at social gatherings. Through their clothing, people try to demonstrate how distinct they are.
The trickle-up effect in the fashion field, also known as bubble-up pattern, is an innovative fashion theory first described by Paul Blumberg in the 1970s. This effect describes when new trends are found on the streets, showing how innovation flows from the lower class to upper class. [1] It is in contrast with classical theories of fashion ...
Fashion psychology is an interdisciplinary field that examines the interaction between human behavior, individual psychology, and fashion, as well as the various factors that impact an individual's clothing choice. [1] The fashion industry is actively seeking to establish a connection with fashion psychology, with a focus on areas such as trend ...
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
Lifestyle brand. A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
In September 2011, the Vancouver Men's Fashion Week (v.MFW) was inaugurated in Canada. [10] It was Canada's first-ever menswear fashion industry event. [11] [12] [13] v.MFW was founded and organized by Ramos & Fortier Ltd., a Canadian company, whose objectives according to its site are to: "give up-and-coming Canadian menswear designers a platform to show their creations" and "support research ...
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2][3] The goal is to enhance the overall customer experience by not only offering a ...