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v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.
Oracle Database. Oracle Database (commonly referred to as Oracle DBMS, Oracle Autonomous Database, or simply as Oracle) is a proprietary multi-model [ 4] database management system produced and marketed by Oracle Corporation . It is a database commonly used for running online transaction processing (OLTP), data warehousing (DW) and mixed (OLTP ...
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Data field value = Jeffrey Tan The above description is a view of data as understood by a user e.g. a person working in Human Resource Department. The above structure can be seen in the hierarchical model, which is one way to organize data in a database. [2] In terms of data storage, data fields are made of bytes and these in turn are made up ...
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