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In computing, a data warehouse ( DW or DWH ), also known as an enterprise data warehouse ( EDW ), is a system used for reporting and data analysis and is considered a core component of business intelligence. [1] Data warehouses are central repositories of integrated data from one or more disparate sources.
In a data warehouse, dimensions provide structured labeling information to otherwise unordered numeric measures. The dimension is a data set composed of individual, non-overlapping data elements. The primary functions of dimensions are threefold: to provide filtering, grouping and labelling. These functions are often described as "slice and dice".
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
In data managementand data warehousing, a slowly changing dimension(SCD) is a dimensionthat stores datawhich, while generally stable, may change over time, often in an unpredictable manner.[1] This contrasts with a rapidly changing dimension, such as transactional parameters like customer ID, product ID, quantity, and price, which undergo ...
An operational data store ( ODS) is used for operational reporting and as a source of data for the enterprise data warehouse (EDW). It is a complementary element to an EDW in a decision support environment, and is used for operational reporting, controls, and decision making, as opposed to the EDW, which is used for tactical and strategic ...
A data mart is basically a condensed and more focused version of a data warehouse that reflects the regulations and process specifications of each business unit within an organization. [2] Each data mart is dedicated to a specific business function or region. This subset of data may span across many or all of an enterprise's functional subject ...
Customer Support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [1] Regarding technology products such as mobile phones, televisions, computers, software products or ...
Customer data platform. A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]