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  2. FTC bans fake online reviews, inflated social media influence ...

    www.aol.com/news/ftc-bans-fake-online-reviews...

    Typically, rules are published within days of their adoption, meaning that consumers can expect to see the FTC’s fake review ban go into effect starting in mid-October. “Fake reviews not only ...

  3. Counterfeit consumer good - Wikipedia

    en.wikipedia.org/wiki/Counterfeit_consumer_good

    Description. Knockoff Sharpie named "Skerple". A counterfeit consumer good is a good —often of inferior quality—made or sold under another's brand name without the brand owner's authorization. The term counterfeit, fraudulent, and suspect items (CFSI) is also used to describe such goods. [ 2] Pirated goods are reproductions of copyrighted ...

  4. Fashion merchandising - Wikipedia

    en.wikipedia.org/wiki/Fashion_merchandising

    Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers' decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. In essence, they are the backbone of the fashion ...

  5. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    Although there is no definitive proof that product placement for Red Crown gasoline in The Garage, Fritz Lang's Dr. Mabuse the Gambler (1922) contained a prominent title card in the opening credits reading "The gowns of the female stars were designed by Vally Reinecke and made in the fashion studios of Flatow-Schädler und Mossner."

  6. US FTC finalizes ban on companies buying and selling fake ...

    www.aol.com/us-ftc-finalizes-ban-fake-200901728.html

    By Jody Godoy. (Reuters) - The U.S. Federal Trade Commission on Wednesday finalized a ban on companies knowingly buying or selling fake online reviews, giving the agency the power to levy fines ...

  7. The Prime Day fashion deals our editors are adding to their ...

    www.aol.com/lifestyle/the-prime-day-fashion...

    The reviews quoted above reflect the most recent versions at the time of publication. Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life ...

  8. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    A review of the marketing plan can be a relatively simple process, or it can involve a formal review, known as an audit. The review or audit might consider such issues as prior marketing communications activity, an evaluation of what has been effective in the past, whether new market research studies are warranted, an outline of competitive ...

  9. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Social Marketing, [61] Customised Marketing, [62] brand-name shopping, [63] and the consumer's perception of the price of the commodity (directly expressed as the consumer's sensitivity to price) are all main factors for understanding consumer attitudes, and help explain the reaction of market demand to price changes.