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Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [1] [2] [3] [4]
Research. v. t. e. Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management.
Nursing is a health care profession that "integrates the art and science of caring and focuses on the protection, promotion, and optimization of health and human functioning; prevention of illness and injury; facilitation of healing; and alleviation of suffering through compassionate presence". [ 1] Nurses practice in many specialties with ...
Health is a basic human right and human need, and all human rights are interconnected. Thus, health must be discussed along with all other basic human rights. [ 1] Health equity is defined by the CDC as "the state in which everyone has a fair and just opportunity to attain their highest level of health". [ 5]
Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". [1] [2] Analyzing the determinants of health of a population and the threats it faces is the basis for public health. [3]
A mere 2% think it has positive effects, according to a 2012 survey by the IGM Forum." Tenants' rights activists argue that rent control is necessary in times of long term housing shortages (See California housing shortage ) to reduce the human suffering caused by increasing rents and the homelessness which results when people who can no longer ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...
Umbrella brand. Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [1] [2] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [3] All products use the same means of ...