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Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding.
Ernest Beaux [9] was born in Moscow, Russia, the brother of Edouard Beaux, who worked for Alphonse Rallet & Co. of Moscow, then the foremost Russian perfume house and purveyor to the Imperial courts. In 1898, A. Rallet and Company, with approximately 1500 employees and 675 products, was sold to the French perfume house Chiris of La Bocca.
The Wertheimer family still runs the Chanel perfume business. Jacques Polge, the modern Chanel perfumer, released a collection called Les Exclusifs in February 2007. This included Chanel No. 22. The 200-milliliter spray bottle of the scent was sold exclusively in Chanel boutiques and at Bergdorf Goodman with a price of US$175. [6]
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Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel 's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. [1] No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18.
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