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In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
Ernest Beaux [9] was born in Moscow, Russia, the brother of Edouard Beaux, who worked for Alphonse Rallet & Co. of Moscow, then the foremost Russian perfume house and purveyor to the Imperial courts. In 1898, A. Rallet and Company, with approximately 1500 employees and 675 products, was sold to the French perfume house Chiris of La Bocca.
Coco Chanel had worked with Ernest Beaux on her original perfume, Chanel No. 5, which debuted in 1921. The following year, they released Chanel No. 22. [1] In 1924, Pierre Wertheimer became a partner to Coco Chanel in her perfume business. He owned 70 percent; Chanel owned 10 percent, and a friend of Chanel's owned the remaining portion.
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Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel 's birthday, 19 August. The perfume was launched a year before she died. The scent was created by Henri Robert. [1] No. 19 is a balsamic-green scent, compared to the aldehydic Chanel No. 5, the floral Chanel No. 22 and ambrette-green Chanel No. 18.
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