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A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes. Web 2.0 (also known as participative (or participatory) [1] web and social web) [2] refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, and devices) for end users.
t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...
Social network advertising. Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information ...
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Internet marketing. Social media optimization ( SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video ...
The Web 2.0 Summit (originally known as the Web 2.0 Conference) was an annual event, held in San Francisco, California from 2004 to 2011, that featured discussions about the World Wide Web. The event was started by Tim O'Reilly, who is also widely credited with popularizing the term "Web 2.0". It was organized by O'Reilly's company, O'Reilly ...
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