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  2. Price discovery - Wikipedia

    en.wikipedia.org/wiki/Price_discovery

    Price discovery is a summation of the total market's sentiment at a point in time: a multifaceted, aggregate view on the future. It is how every price in every market is determined. The market price is important as it is a factor in the pricing at off market execution venues and direct and indirect derived products.

  3. Monopolistic competition - Wikipedia

    en.wikipedia.org/wiki/Monopolistic_competition

    Business portal. Money portal. v. t. e. Monopolistic competition is a type of imperfect competition such that there are many producers competing against each other but selling products that are differentiated from one another (e.g., branding, quality) and hence not perfect substitutes. In monopolistic competition, a company takes the prices ...

  4. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Marketing executive Bill Moran has derived an index of brand equity as the product of three factors: Effective Market Share is a weighted average. It represents the sum of a brand's market shares in all segments in which it competes, weighted by each segment's proportion of that brand's total sales. Relative Price is a ratio. It represents the ...

  5. Pareto principle - Wikipedia

    en.wikipedia.org/wiki/Pareto_principle

    The Pareto principle may apply to fundraising, i.e. 20% of the donors contributing towards 80% of the total. The Pareto principle (also known as the 80/20 rule, the law of the vital few and the principle of factor sparsity [1] [2]) states that for many outcomes, roughly 80% of consequences come from 20% of causes (the "vital few"). [1]

  6. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] If the price elasticity of the demand of something is -2, a 10% increase in price causes the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and sellers with price ...

  7. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.

  8. Cost–volume–profit analysis - Wikipedia

    en.wikipedia.org/wiki/Cost–volume–profit...

    When a company sells more than one type of product, the product mix (the ratio of each product to total sales) will remain constant. The components of CVP analysis are: Level or volume of activity. Unit selling prices; Variable cost per unit; Total fixed costs; Manpower Cost Direct and indirect; Assumptions. CVP assumes the following:

  9. Complementary good - Wikipedia

    en.wikipedia.org/wiki/Complementary_good

    In economics, a complementary good is a good whose appeal increases with the popularity of its complement. [further explanation needed] Technically, it displays a negative cross elasticity of demand and that demand for it increases when the price of another good decreases. [1] If is a complement to , an increase in the price of will result in a ...