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Price–sales ratio, P/S ratio, or PSR, is a valuation metric for stocks. It is calculated by dividing the company's market capitalization by the revenue in the most recent year; or, equivalently, divide the per-share price by the per-share revenue.
Marketing strategy. Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] Strategic marketing emerged in the 1970s and 80s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers ...
P/E – Price-to-earnings ratio; PE – Private Equity; PEG – Price-to-earnings growth ratio; PHEK – Planherstellungskosten (Product Planning cost) PFI – Private Finance Initiative; PI or PII – Professional Indemnity (insurance coverage) PII – Personally identifiable information; pip – Percentage in point or Periodic Investment Plan ...
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are :
The price-to-book ratio (P/B) is a commonly used benchmark comparing market value to the accounting book value of the firm's assets. The price/sales ratio and EV/sales ratios measure value relative to sales. These multiples must be used with caution as both sales and book values are less likely to be value drivers than earnings.
Price–performance ratio In economics, engineering, business management and marketing the price–performance ratio is often written as cost–performance, cost–benefit or capability/price ( C/P ), refers to a product's ability to deliver performance, of any sort, for its price.
Market penetration refers to the successful selling of a product or service in a specific market, and it is a measure of the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2] Market penetration involves targeting on selling existing goods or services in the targeted ...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1] There is evidence that consumers tend to perceive just-below prices ...