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  2. Product key - Wikipedia

    en.wikipedia.org/wiki/Product_key

    A product key, also known as a software key, serial key or activation key, is a specific software-based key for a computer program. It certifies that the copy of the program is original. Product keys consist of a series of numbers and/or letters. This sequence is typically entered by the user during the installation of computer software, and is ...

  3. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    KPI – Key Performance Indicator, a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged.

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A business proposal is a written offer from a seller to a prospective sponsor. Business proposals are often a key step in the complex sales process—i.e., whenever a buyer considers more than price in a purchase. [1] When one person signifies to another their willingness to do or to abstain from doing anything with a view to obtaining the ...

  5. Product description - Wikipedia

    en.wikipedia.org/wiki/Product_description

    Product description. In the PRINCE2 project management method, a product description (PDD) is a structured format that presents information about a project product. It is a management product (document), usually created by the project manager during the process of initiating a project in the initial stage of the PRINCE2 project management method.

  6. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.

  7. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  8. Product bundling - Wikipedia

    en.wikipedia.org/wiki/Product_bundling

    In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. [1] Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer ...

  9. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    Definition. A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness ...

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