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In retail marketing, an endcap,end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [ 1 ] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale ...
Gondola (retail) A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising. [1] [2] [3] Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space ...
Display stand. A point-of-sale display assembled by a contract packager. Display stand for postcards. Display stands for statues in museum. A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1]
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [ 1][ 2] Visual merchandising traditionally occurs in brick and ...
Point of sale display. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g ...
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