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Hidden Treasures was a short-lived breakfast cereal by General Mills. Introduced in 1993, alongside Sprinkle Spangles , the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling.
Its packaging has "a wide grin depicting a person about to consume Fingos." General Mills had focus groups, in which 1% of the group ate the cereal with milk. The company spent $34 million to advertise the cereal in 1993 and Multi-Grain Cheerios received similar treatment in 1992. Posters were hung up in 32 large cities.
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals.The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign. [citation needed]
General Mills has been sued by eight Black employees who accused the food company of tolerating decades of racism at a suburban Atlanta plant led by white managers known as the Good Ole Boys. A ...
In 1901, the Quaker Oats Company was founded in New Jersey with headquarters in Chicago, by the merger of four oat mills: the Quaker Mill Company in Ravenna, Ohio, which held the trademark on the Quaker name; the cereal mill in Cedar Rapids, Iowa, owned by John Stuart, his son Robert Stuart, and their partner George Douglas; the German Mills American Oatmeal Company in Akron, Ohio, owned by ...
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