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  2. Project management simulation - Wikipedia

    en.wikipedia.org/wiki/Project_management_simulation

    Project management simulation for training is an interactive learning activity, frequently practiced as a group exercise. The purpose of the simulation is to impart to students the competencies (i.e. knowledge, skills, and attitudes) that will ultimately improve their performance. [1] It confronts trainees with the situations and problems that ...

  3. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  5. Project team builder - Wikipedia

    en.wikipedia.org/wiki/Project_Team_Builder

    Project team builder ( PTB) is a project management simulation tool developed for training and teaching the concepts of project management and for improving project decision making. A number of published books and academic papers are based on the PTB and its predecessors. The PTB won the Project Management Institute Professional Development ...

  6. Outline of project management - Wikipedia

    en.wikipedia.org/wiki/Outline_of_project_management

    Management process – is a process of planning and controlling the performance or execution of any type of activity. Process – ongoing collection of activities, with inputs, outputs and the energy required to transform inputs to outputs. Project – A temporary endeavor undertaken to create a unique product, service, or result.

  7. Business simulation - Wikipedia

    en.wikipedia.org/wiki/Business_simulation

    Business simulation or corporate simulation is simulation used for business training, education or analysis. It can be scenario -based or numeric -based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, decision making, problem solving, financial analysis, market ...

  8. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  9. Business process modeling - Wikipedia

    en.wikipedia.org/wiki/Business_process_modeling

    A business process modeling of a process with a normal flow with the Business Process Model and Notation. Business process modeling (BPM), mainly used in business process management; software development, or systems engineering, is the action of capturing and representing processes of an enterprise (i.e. modeling them), so that the current business processes may be analyzed, applied securely ...