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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Content curation. Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through the process of selecting, organizing, and looking after the items in a collection or exhibition. [1] Services or people that implement content curation are called curators.
Content creation is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [ 1] for self-expression, distribution, marketing and/or ...
The term "digital curation" was first used in the e-science and biological science fields as a means of differentiating the additional suite of activities ordinarily employed by library and museum curators to add value to their collections and enable its reuse [12] [13] [14] from the smaller subtask of simply preserving the data, a significantly more concise archival task. [12]
User-generated content is used for a wide range of applications, including problem processing, news, entertainment, customer engagement, advertising, gossip, research and many more. It is an example of the democratization of content production and the flattening of traditional media hierarchies.
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
Algorithmic curation is the curation (organizing and maintaining a collection) of online media using recommendation algorithms and personalized searches. Examples include search engine and social media products [1] such as the Twitter feed, Facebook 's News Feed, and the Google Personalized Search. Curation algorithms are typically proprietary ...