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Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
Service design is the process of creating and improving services to meet the needs and expectations of customers. [16] Service design involves creating a service concept that defines the customer's experience, as well as the physical, human, and technological resources required to deliver the service. Service design focuses on the experience ...
Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines. . Released in beta in November 2004, the Google Scholar index includes peer-reviewed online academic journals and books, conference papers, theses and dissertations, preprints, abstracts, technical reports, and other ...
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Marketing channel. A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for ...
American Marketing Association. The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1][non-primary source needed] The AMA was formed in 1937 (87 years ago) from the merger of two ...
Website. www.mnc.co.id. PT Media Nusantara Citra Tbk, a.k.a. the MNC Media, or MNC, is an Indonesian media company. MNC's core businesses are content production. The group owns and operates four free-to-air television networks – RCTI, MNCTV, GTV, and iNews – as well as 19 pay television channels under MNC Channels division.
Marrybrown Sdn Bhd (doing business as Marrybrown) is a Malaysian-owned multinational chain of quick service restaurants originated in Johor Bahru, Johor, Malaysia. Being one of the largest global halal fast food-establishments, the chain has since expanded to over 250 locations throughout Malaysia and across several countries. [1]