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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
By March 2002, the Tricon-Yorkshire multibranding test consisted of 83 KFC/A&Ws, six KFC/Long John Silver's and three Taco Bell/Long John Silver's and was considered successful by the companies. [16] In 2001, KFC started test restaurants in Austin, Texas, called "Wing Works", a chicken wing line sold with one of a few flavored sauces.
As coupons have a negative relationship with time, customers with a high value of time will not find it worthwhile to spend 20 minutes in order to save $5 only. Meanwhile, customers with a low value of time will be satisfied by getting $5 less from their purchase as they tend to be more price-sensitive. [ 48 ]
McDonald’s introduced the deal in June after a disappointing first quarter that saw fewer U.S. visits and lower spending per order, particularly from customers earning less than $45,000 per year.
A fast-food restaurant in the port of Malinska, Croatia A Hesburger fast-food restaurant in Tapiola, Espoo, Finland A McDonald's restaurant in New York City A Café de Coral restaurant in Hong Kong A fish and chip shop in Broadstairs, Kent, England
J.Crew: Get up to 50% off select full-price items for women and an extra 50% off select sale styles. Kate Spade Outlet : Get up to 70% off 350-plus styles, including totes, crossbodies and jewelry.
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