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Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
Luxottica was founded in Agordo by Leonardo Del Vecchio in 1961 as a sunglasses manufacturer selling and branding under its own name. Del Vecchio quickly acquired numerous businesses in the pursuit of vertical integration, buying distribution companies rapidly and signing its first designer licensing agreement with Giorgio Armani .
Oakley sunglasses were used by bicycle racer Greg LeMond, raising the company's profile. [3] In the 1980s, Jannard restricted the sale of Oakley sunglasses to the Sunglass Hut, although small specialty shops could continue to sell Oakley sunglasses. [2] In 1991, his company had 200 employees. [3] In 1995, the company went public. [2]
Sunglass Hut entered eCommerce in 1998 [citation needed] when it added the ability to purchase sunglasses to its US website. In February 2001, the Luxottica Group acquired Sunglass Hut, paying US$653 million including debt [ 6 ] and taking possession of 1,300 Sunglass Hut stores, 430 Sunglass Hut-Watch Station combination stores, and 228 stores ...
In 2006, Oakley acquired Oliver Peoples for $46.7 million. [10] In 2007, Oakley was purchased by eyewear giant Luxottica. [11] In 2016, Rocco Basilico became the CEO of Oliver Peoples. After his first year at the helm, Basilico earned himself a place on the famed Forbes ' '30 Under 30' list. [12]
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