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A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.. The colorful advertisement in question ...
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands ...
Vitaminwater's advertising and labeling claims are "dangerously misleading," a consumer group said in a formal complaint filed with the Federal Trade Commission, which urged the commission to halt ...
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
Vitamin B12, also known as cobalamin, is a water-soluble vitamin involved in metabolism. [2] It is one of eight B vitamins. It is required by animals, which use it as a cofactor in DNA synthesis, and in both fatty acid and amino acid metabolism. [3]
Both the name "vitaminwater" and the names of the individual flavors -- such as "defense," "energy" and "revive" -- have "the potential to reinforce a consumer's mistaken belief that the product ...
Enhanced water. Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. PepsiCo, The Coca-Cola Company and other companies market enhanced water.
The Center for Science in the Public Interest has sued Coca Cola, claiming that the marketing of the wildly popular Vitamin Water is "deceptive." "It truly shocks the conscience that a company ...
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