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Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [ 12 ] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good ...
Non-profit technology. Nonprofit technology is the deliberative use of technology by nonprofit organizations to maximize potential in numerous areas, primarily in supporting the organization mission and meeting reporting requirements to funders and regulators. Types of technology do not differ between nonprofit and for profit organizations.
Public Sector Marketing. Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them. These parties can include individuals, groups of individuals, organizations, or communities. [ 1]
Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
Group purchasing amongst nonprofits is still relatively new, but is quickly becoming common place as these also aim to find ways to reduce overhead expenses. In the healthcare field, GPOs have most commonly been accessed by acute care organizations, but non-profit Community Clinics and Health Centers throughout the U.S. have also been engaging ...
1049-5142 (print) 1540-6997 (web) Links. The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge, it is indexed in Scopus, PsycINFO, Political Science Complete, and Public Affairs ...
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