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Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [ 1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
Global marketing is defined as “ marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". [ 1][ 2] Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally ...
v. t. e. ISDN telephone. Integrated Services Digital Network ( ISDN) is a set of communication standards for simultaneous digital transmission of voice, video, data, and other network services over the digitalised circuits of the public switched telephone network. [ 1] Work on the standard began in 1980 at Bell Labs and was formally ...
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This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [15]
Global Reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet. The Internet allows the company to market themselves and attract new customers to their website where they can provide product information and better customer service.
The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product ...
Salesforce. [ 1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...