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Sacramento Kings point guard De’Aaron Fox talks about designing his first signature shoe with Under Armour’s Curry Brand.
Photos of the newest addition to Stephen Curry's signature Under Armour shoe line took social media by storm this week -- but not in a good way.
Under Armour announced Curry Brand in 2020, basically as an analogue to Nike's iconic Jordan Brand. Fox already has some experience with the brand, having worn the Curry Flow 10 last season .
Under Armour Black Ice. Micro G (2010) Curry line – worn by Stephen Curry (2015–2020) Curry Brand – worn by Stephen Curry and De'Aaron Fox (2020–present) Embiid line – worn by Joel Embiid (2020) Xtep
Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.
Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He served as CEO from its founding until 2020 and will be returning as CEO as of April 2024. [1]
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