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  2. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [ 1] Promotion is also one of the elements in the promotional mix or promotional plan.

  3. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  4. Freemium - Wikipedia

    en.wikipedia.org/wiki/Freemium

    In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.

  5. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    GP – Gross Profit. GPO – Group purchasing organization. GRN – Goods Receipt Note. GRNI – Goods Receipt Not Invoiced. GSV – Gross Sales Value. GVC – Global value chain. GMROII – Gross Margin Return on Inventory Investment. G&A – General and Administration expense. expenditures related to the day-to-day operations of a business.

  6. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    Location-based advertising ( LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices . According to Bruner and Kumar, "LBA refers to marketer -controlled information specially tailored ...

  7. Acquisition of Activision Blizzard by Microsoft - Wikipedia

    en.wikipedia.org/wiki/Acquisition_of_Activision...

    October 13, 2023. ( 2023-10-13) Status. Closed. On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion. [ 1] The acquisition was completed on October 13, 2023, with its total cost amounting to $75.4 billion. [ 2] Under the terms of the agreement, Microsoft brought Activision Blizzard under its ...

  8. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...

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