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A symbol-intensive brand is a brand adopted not only for its functional benefits, but above all, for the strong symbolism and significance that it is able to transmit, allowing a consumer to express his or her identity, to signal status or manifest a sense of belonging to a group.
Brand identity is distinct from brand image. Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications, an owner percolates to targeted consumers.
The term " fashion brand " (or " fashion label ") includes all the brands that operate within the fashion industry. [ 1] A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market. [ 2][ 3] Consumers commonly employ brands as a means ...
Fashion psychology is an interdisciplinary field that examines the interaction between human behavior, individual psychology, and fashion, as well as the various factors that impact an individual's clothing choice. [ 1] The fashion industry is actively seeking to establish a connection with fashion psychology, with a focus on areas such as ...
Chloé. Chloé ( French pronunciation: [klɔe]) is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir, [ 1] formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris.
Lifestyle brand. A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [ 1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.
Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
The mass-market theory, otherwise known as the trickle across, is a social fashion behavioral marketing strategy established by Dwight E. Robinson in 1958 and Charles W. King in 1963. [1] Mass market is defined as, "a market coverage strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one ...