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The success of this kiosk prompted Ziff to open other Sunglass Hut locations in Miami, and by 1986, Ziff had opened approximately 100 Sunglass Hut outlets, achieving sales of $24 million a year. [3] [4] In 1986 Ziff sold a 75% stake in Sunglass Hut to Connecticut investment firm Kidd, Kamm & Co. for $35 million. [5]
The company listed in New York in 1990, [20] and in Milan in December 2000, [21] joining the MIB-30 (now FTSE MIB) index in September 2003. [22] The listing raised money for the company and allowed it to use its shares to acquire other brands, starting with Italian brand Vogue Eyewear in 1990, Persol and LensCrafters in 1995, Ray-Ban from ...
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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