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Graphic communication as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, colour and surroundings. It is the process of creating, producing, and distributing material incorporating ...
In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk, Cadbury Flake, or Cadbury Fingers in the UK). Corporate name-changes offer particularly stark examples of branding-related decisions ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [ 4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [ 5] USP focuses on explicit claims of uniqueness involving an ...
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
This is a Scalable Vector Graphics (SVG) image of a registered trademark or copyrighted logo. If non-free content restrictions apply, this image should not be rendered any larger than is required for the purposes of identification and/or critical commentary. See Wikipedia:Logos.
In 2011 the Adobe Illustrator team developed a vector drawing app for iPad and iPhone, called Adobe Ideas. The app had many of the features of Adobe Illustrator, yet it was a free download. This allowed professionals to sketch and ideate "on the go" and allowed anyone to access world-class vector drawing capabilities.
In art, appropriation is the use of pre-existing objects or images with little or no transformation applied to them. [ 1] The use of appropriation has played a significant role in the history of the arts ( literary, visual, musical and performing arts ). In the visual arts, "to appropriate" means to properly adopt, borrow, recycle or sample ...
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