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The ability to customise dynamically the content of emails that are sent out, to tailor personalised and relevant communications [citation needed] The level of service provided can be according to the above basic features, or the number of subscribers uploaded, or the frequency of use – or any combination of the above criteria.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Most bulk email software programs are hosted by third-party companies that sell access to their system. [1] Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the reliability of the third party ...
Spamming is the use of messaging systems to send multiple unsolicited messages ( spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing ), or simply repeatedly sending the same message to the same user. While the most widely recognized form of ...
v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
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