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  2. Rational choice theory - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_theory

    In Economic exchanges, it involves the exchange of goods or services. In Social exchange, it is the exchange of approval and certain other valued behaviors. Rational Choice Theory in this instance, heavily emphasizes the individual's interest as a starting point for making social decisions.

  3. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [ 1][ 2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.

  4. Austrian school of economics - Wikipedia

    en.wikipedia.org/wiki/Austrian_school_of_economics

    The Austrian school owes its name to members of the German historical school of economics, who argued against the Austrians during the late 19th-century Methodenstreit ("methodology struggle"), in which the Austrians defended the role of theory in economics as distinct from the study or compilation of historical circumstance.

  5. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    e. Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value ...

  6. Attention economy - Wikipedia

    en.wikipedia.org/wiki/Attention_economy

    The attention economy refers to the incentives of, especially advertising-driven companies, to maximize the time and attention their users give to the product they are selling. [ 1 ] [ 2 ] Attention economics is an approach to the management of information that treats human attention as a scarce commodity and applies economic theory to solve ...

  7. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Countervailing evidence for an evolutionary account is provided by studies showing that the endowment effect is moderated by exposure to modern exchange markets (e.g., hunter gatherer tribes with market exposure are more likely to exhibit the endowment effect than tribes that do not), [33] and that the endowment effect is moderated by culture ...

  8. Gift economy - Wikipedia

    en.wikipedia.org/wiki/Gift_economy

    t. e. A gift economy or gift culture is a system of exchange where valuables are not sold, but rather given without an explicit agreement for immediate or future rewards. [ 1] Social norms and customs govern giving a gift in a gift culture; although there is some expectation of reciprocity, gifts are not given in an explicit exchange of goods ...

  9. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    Nudges in education are techniques used to subtly guide students towards making better choices and achieving their academic goals. These nudges are based on the principles of behavioral economics and psychology, particularly the concept of dual process theory. This theory suggests that there are two systems of thinking: System 1, which is ...