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  2. Rational choice theory - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_theory

    In Economic exchanges, it involves the exchange of goods or services. In Social exchange, it is the exchange of approval and certain other valued behaviors. Rational Choice Theory in this instance, heavily emphasizes the individual's interest as a starting point for making social decisions.

  3. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological, cognitive, emotional, cultural and social factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by classical economic theory. [ 1][ 2] Behavioral economics is primarily concerned with the bounds of rationality of economic agents.

  4. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    e. Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value ...

  5. Token economy - Wikipedia

    en.wikipedia.org/wiki/Token_economy

    A token economy is a system of contingency management based on the systematic reinforcement of target behavior. The reinforcers are symbols or tokens that can be exchanged for other reinforcers. [ 1] A token economy is based on the principles of operant conditioning and behavioral economics and can be situated within applied behavior analysis ...

  6. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Countervailing evidence for an evolutionary account is provided by studies showing that the endowment effect is moderated by exposure to modern exchange markets (e.g., hunter gatherer tribes with market exposure are more likely to exhibit the endowment effect than tribes that do not), [33] and that the endowment effect is moderated by culture ...

  7. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    Neuroeconomics. Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics.

  8. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    Nudges in education are techniques used to subtly guide students towards making better choices and achieving their academic goals. These nudges are based on the principles of behavioral economics and psychology, particularly the concept of dual process theory. This theory suggests that there are two systems of thinking: System 1, which is ...

  9. Generalized exchange - Wikipedia

    en.wikipedia.org/wiki/Generalized_exchange

    Generalized exchange is a type of social exchange in which a desired outcome that is sought by an individual is not dependent on the resources provided by that individual. [1] It is assumed to be a fundamental social mechanism that stabilizes relations in society by unilateral resource giving in which one's giving is not necessarily ...