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Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Define and refresh brand image: The celebrity's attributes help to create the brand's attributes, and can also refresh a brand's image so that people know exactly what the brand stands for. Some brands also use it to re-brand their image, as before it might not have had a strong brand image that saw it in a positive light.
It uses the marketing slogan "A Better Life, A Better World". The company has sold products under a number of other brand names during its history. In 1927, Matsushita adopted the "National" [e] brand name for a new lamp product. [15] In 1955, the company began branding audio speakers and lamps as "PanaSonic" for markets outside of Japan. [16]
Dress shoesare characterized by their smooth leather uppers, leather soles, and sleek design, suitable for formal occasions. In contrast, casual shoes have sturdier leather uppers, non-leather outsoles, and a wider profile for everyday wear. Some dress shoe designs are unisex, while others are specific to men or women.
Lingerie displayed on women's mannequins. Lingerie ( UK: / ˈlæ̃ʒəri, ˈlɒn -/, US: / ˌlɒnʒəˈreɪ, ˌlænʒəˈriː /, [1] French: [lɛ̃ʒʁi] ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres ), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to ...
Crocs-like brands include Airwalk, Crosskix, Poliwalks, USA Dawgs/Doggers, Veggies, among others. Versions of the Croc style shoes have appeared in children's fashion catalogs, usually under their own name brands or as no names. Other knock-offs are in discount stores, amusement park stores, beach stores, department stores, and superstores. [47]
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...