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  2. Price–sales ratio - Wikipedia

    en.wikipedia.org/wiki/Pricesales_ratio

    Price–sales ratio, P/S ratio, or PSR, is a valuation metric for stocks. It is calculated by dividing the company's market capitalization by the revenue in the most recent year; or, equivalently, divide the per-share price by the per-share revenue. The justified P/S ratio is calculated as the price-to-sales ratio based on the Gordon Growth Model.

  3. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    The price elasticity gives the percentage change in quantity demanded when there is a one percent increase in price, holding everything else constant. If the elasticity is −2, that means a one percent price rise leads to a two percent decline in quantity demanded. Other elasticities measure how the quantity demanded changes with other ...

  4. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] For example, if the price elasticity of the demand of a good is -2, then a 10% increase in price will cause the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and ...

  5. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    A demand curve is a graph depicting the inverse demand function, [1] a relationship between the price of a certain commodity (the y -axis) and the quantity of that commodity that is demanded at that price (the x -axis). Demand curves can be used either for the price-quantity relationship for an individual consumer (an individual demand curve ...

  6. Advertising elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Advertising_elasticity_of...

    Advertising elasticity of demand (or simply advertising elasticity, often shortened to AED) is an elasticity measuring the effect of an increase or decrease in advertising on a market. [1][2] Traditionally, it is considered as being positively related, demand for the good that is subject of the advertising campaign can be inversely related to ...

  7. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q. Multiply the inverse demand function by Q to derive the total revenue function: TR = (120 - .5Q) × Q = 120Q - 0.5Q². The marginal revenue function is the first derivative of the total ...

  8. Concentration ratio - Wikipedia

    en.wikipedia.org/wiki/Concentration_ratio

    A concentration ratio (CR) is the sum of the percentage market shares of (a pre-specified number of) the largest firms in an industry. An n -firm concentration ratio is a common measure of market structure and shows the combined market share of the n largest firms in the market. For example, if n = 5, CR5 defines the combined market share of ...

  9. Valuation using multiples - Wikipedia

    en.wikipedia.org/wiki/Valuation_using_multiples

    Valuation using multiples. In economics, valuation using multiples, or " relative valuation ", is a process that consists of: identifying comparable assets (the peer group) and obtaining market values for these assets. converting these market values into standardized values relative to a key statistic, since the absolute prices cannot be compared.