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Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Meta Platforms, Inc., [ 10] doing business as Meta, [ 11] and formerly named Facebook, Inc., and TheFacebook, Inc., [ 12][ 13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [ 14]
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other ...
As of December 2022, Facebook claimed almost 3 billion monthly active users. [ 7] As of October 2023, Facebook ranked as the third-most-visited website in the world, with 22.56% of its traffic coming from the United States. [ 8][ 9] It was the most downloaded mobile app of the 2010s.
However, Facebook founder and CEO Mark Zuckerberg is the majority shareholder of Meta, owning 13% of its stake as of January 2024. The largest company shareholder is Vanguard Group Inc. Facebook ...
Mark Elliot Zuckerberg ( / ˈzʌkərbɜːrɡ /; born May 14, 1984) is an American businessman. He co-founded the social media service Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of which he is chairman, chief executive officer and controlling shareholder. Zuckerberg has been the subject of multiple lawsuits ...
Andrew Bosworth. Andrew "Boz" Bosworth is an American business executive who has been chief technology officer at Meta since January 2022. After graduating from Harvard University in 2004, he worked as a developer on Microsoft Visio for almost two years, then joined Mark Zuckerberg at Facebook in January 2006, where he helped create News Feed.
LinkedIn ( / lɪŋktˈɪn /) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. [ 6] Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. [ 7] The platform is primarily used for professional networking and ...