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General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
In the following video, Motley Fool consumer goods analyst Blake Bos takes a question from a Fool reader, who asks, "What do you think of General Mills?". The retail space is in the midst of the ...
General Mills reported results for the first quarter of fiscal year 2023 on Sept. 21. Revenue of $4.72 billion was in line with what Wall Street analysts had anticipated, but represented 4% growth ...
Chex. Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. [1] The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in ...
The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg's changed the book give-away to a premium mail-in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years.