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Blue Apron offers eight meal kit plans: Two meals a week for two people: $12.50 per serving. Two meals a week for four people: $9.99 per serving
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Cost: From $8 per meal ... Ready” meals to your meal kit order each week. Whatever option you choose, Blue Apron caters towards a large range of dietary needs, from vegetarian and vegan, to keto ...
At the time of its IPO, the company had a market capitalization of more than double Blue Apron, its largest US-based competitor. [15] In March 2018, HelloFresh acquired Green Chef, a US organic meal-kit company. [2] In October 2018, Toronto-based HelloFresh Canada acquired Chefs Plate, a Canadian meal-kit company. [16]
Cost is one of the barriers to use for meal kit services. As of early 2023, Everyplate is one of the cheapest meal kit services with plans starting at around $6 a serving. [15] The median meal kit ranges from $9 to $10 a serving, and includes companies such as HelloFresh, Blue Apron and Home Chef. [15]
On June 29, 2017, Blue Apron had its initial public offering of 30 million shares of class A common stock (ticker APRN) priced at $10 per share; it is the first U.S. meal-kit company to go public. [6] Since going public, Wall Street has cut Blue Apron's stock price in half.
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