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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
Promotion (marketing) In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
Fashion journalism is a component of fashion media, with a focus on writing and photojournalism. Fashion journalists write about and critique fashion events and trends as well as cultivate and maintain relationships with stylists and designers. Fashion journalists are either employed full-time by a publication, or submit articles on a freelance ...
Haute couture. Haute couture (/ ˌoʊt kuːˈtjʊər / ⓘ; French pronunciation: [ot kutyʁ]; French for 'high sewing ', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term haute couture generally refers to a specific type of upper garment common in Europe during the 16th to the 18th century, or to ...
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the ...
A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers ...
The Met Gala is typically held the first Monday in May. It marks the opening of the Costume Institute’s new exhibit at the Metropolitan Museum of Art, and Monday is Broadway’s “dark” day ...