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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  3. Product placement - Wikipedia

    en.wikipedia.org/wiki/Product_placement

    For example, the German magazine Die Woche in 1902 printed an article about a countess in her castle where she, in one of the photographs, holds a copy of the magazine in her hands. [12] Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history. [13]

  4. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Most companies aim for "Top-of-Mind" which occurs when a brand pops into a consumer's mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer, "Kleenex", will represent a top-of-mind brand. Top-of-mind awareness is a special case of brand recall.

  5. All Eyes on the Attention Economy - AOL

    www.aol.com/finance/eyes-attention-economy...

    To put some numbers around that, when you look at Wayfair, the shipping and fulfillment costs for this business, over the last three years, you're looking at 2023, 2022, and 2021, the shipping and ...

  6. Kmart's Hilarious New Ad Will Make You Ship Your Pants - AOL

    www.aol.com/news/on-kmart-ad-ship-my-pants.html

    The uncharacteristically off-color ad is meeting with universal acclaim on YouTube: The video has received more than 160,000 views, and 98.6% of those voting on the video gave it a thumbs-up.

  7. Debranding - Wikipedia

    en.wikipedia.org/wiki/Debranding

    Debranding is a marketing strategy to remove the manufacturers name from a product to appear less corporate, or to save on advertising. De-corporatizing is when a company removes its name from its logo for a marketing campaign in an attempt to make themselves appear less corporate and more personal. "Transitioning into generic" is when a ...

  8. Cultural impact of Harry Styles - Wikipedia

    en.wikipedia.org/wiki/Cultural_impact_of_Harry...

    Kate Pattison, The Conversation (2023) Styles' fan base is known as "Harries", including fans of all ages, ethnicities, and genders around the world. Known for their creativity, they have made fan edits of him with their video editing skills, customised fan sites with their coding and web designing skills, and organised marketing campaigns to promote his music and help him win awards. In a ...

  9. Social impact of YouTube - Wikipedia

    en.wikipedia.org/wiki/Social_impact_of_YouTube

    Some have called (YouTube) the biggest and the smallest stage. The most public place in the world, from the privacy from our own homes: YouTube has been used for many things: a political soapbox, a comedian's stage, a religious pulpit, a teacher's podium, or just a way to reach out to the next door neighbor or across the world.

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