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2. Customer data platform - Wikipedia

   en.wikipedia.org/wiki/Customer_data_platform

   A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [ 1]

3. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact. [28] As of February 2017, there were about twenty companies selling such systems and revenue for them was around US$300 million.

4. Salesforce - Wikipedia

   en.wikipedia.org/wiki/Salesforce

   Salesforce. [ 1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...

5. Customer data management - Wikipedia

   en.wikipedia.org/wiki/Customer_data_management

   Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.

6. Sitecore - Wikipedia

   en.wikipedia.org/wiki/Sitecore

   In March 2021, Sitecore acquired Boxever and Four51. Boxever is a SaaS-based Customer Data Platform (CDP) that provides decisioning and experimentation. Four51 is a company delivering modern B2B and B2C experiences for enterprise brands. [8] In May 2021, Sitecore acquired Moosend. Moosend is a marketing automation platform. [9]

7. Cloud computing - Wikipedia

   en.wikipedia.org/wiki/Cloud_computing

   Cloud computing[ 1] is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. [ 2] Large clouds often have functions distributed over multiple locations, each of which is a data center.