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Watch the livestream fashion show on Sept. 24 to see SHEIN's nine new fall and winter collections, co-hosted by Teala Dunn and Renee Ariel. Get exclusive SHEIN points, celebrity stylist tips, and runway styles for all occasions and body types.
SHEIN’s Rise to Fashion Fame. Chris Hsu, an IT and SEO expert, founded SHEIN in 2012, and with his tech-savvy skills, turned it into a global fashion giant projected to earn $10 billion by 2023.
SHEIN, a major player in the fast-fashion e-commerce world, is reportedly making some of the highest revenue globally in the industry. While the private company keeps its financial records under wraps, inside sources indicate that the company’s yearly sales significantly exceed the estimated $30 billion .
Shein is planning to build three large distribution centers in the U.S. to help speed deliveries to customers in three to four days. The privately-held fast-fashion site currently ships orders from China to more than 150 countries where it operates. Shein opened its first distribution center in Whitestown, IN, earlier this year.
Shein’s success is attributed to its low prices (e.g., $5 crop tops, $15 dresses), newness (1,000 new items dropped daily) and army of influencers (21.1 million Instagram followers). From an outreach standpoint, Shein has figured out how to make its deals go viral on TikTok and other social platforms.
Shein told Business Insider that the report, if true, would show a violation of its code of conduct and result in the termination of its contract with the supplier. SHEIN Builds New Community Destination Through SHEIN Exchange Resale Platform – Shein/PRNewswire; Treet Shop; ThredUP asks consumers to boycott Shein’s pop-up shop – RetailWire
While SHEIN focuses primarily on clothing and accessories, Temu provides a broader range of products, posing a more direct competition to Amazon’s vast inventory. In an effort to streamline this new venture, Amazon plans to introduce a dedicated section on its homepage for these bargain items, according to the report.
France plans to impose penalties of up to 10 euros per item sold by 2030 on Asian retailers like SHEIN to curb fast-fashion practices. The legislation aims to reduce textile waste and support local industries, but critics argue it is unfair and protectionist.
Shein is also using a pop-up strategy to connect with Japanese customers. The fast-fashion giant currently has a temporary store in Osaka that will stay open until January 27. The pop-up, which features men’s and women’s clothing as well as products for home and pets, has about 800 items on display.
Shein is a fast-fashion retailer that has been criticized for its labor practices and environmental impact. A group of influencers posted a video on TikTok that alleged that Shein’s factories use forced labor and that the company’s products are made from harmful chemicals.