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  2. Signage - Wikipedia

    en.wikipedia.org/wiki/Signage

    Signage. The "Welcome to Fabulous Las Vegas" sign, just to the south of the Las Vegas Strip. Driver location sign used in England to assist drivers when contacting emergency services. Signage is the design or use of signs and symbols to communicate a message. [1][2] Signage also means signs collectively or being considered as a group. [3]

  3. Outdoor advertising - Wikipedia

    en.wikipedia.org/wiki/Outdoor_advertising

    Marketing research. Mystery shopping. Consumer research. v. t. e. Out-of-home (OOH) advertising, or outdoor advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

  4. Lamar Advertising Company - Wikipedia

    en.wikipedia.org/wiki/Lamar_Advertising_Company

    US$ 1.57 billion[1] Number of employees. 3,300 [1] Website. lamar.com. Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3 ...

  5. Point of sale display - Wikipedia

    en.wikipedia.org/wiki/Point_of_sale_display

    A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.

  6. Banner - Wikipedia

    en.wikipedia.org/wiki/Banner

    A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, a bar-shaped piece of non-cloth advertising material sporting a name, slogan, or other marketing ...

  7. Retail design - Wikipedia

    en.wikipedia.org/wiki/Retail_design

    Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising. [1][2][3] Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space is ...

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