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  2. List of business and finance abbreviations - Wikipedia

    en.wikipedia.org/wiki/List_of_business_and...

    For example, $225K would be understood to mean $225,000, and $3.6K would be understood to mean $3,600. Multiple K's are not commonly used to represent larger numbers. In other words, it would look odd to use $1.2KK to represent $1,200,000. Ke – Is used as an abbreviation for Cost of Equity (COE).

  3. Clienteling - Wikipedia

    en.wikipedia.org/wiki/Clienteling

    Clienteling. Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases. [1] Clienteling is intended to guide associates to provide more personal and informed customer service [2] that may influence customer behavior related to ...

  4. Category management - Wikipedia

    en.wikipedia.org/wiki/Category_management

    Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes ...

  5. Retail clerk - Wikipedia

    en.wikipedia.org/wiki/Retail_clerk

    A retail clerk, particularly in a smaller store, may keep records of sales, prepare inventories of stock, or order merchandise. [2] A retail clerk is expected to be able to use basic math, read and write, as well as operate cash registers and apply discounts. They are also expected to stand on their feet for long periods of time.

  6. Multi-level marketing - Wikipedia

    en.wikipedia.org/wiki/Multi-level_marketing

    Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

  7. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  8. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  9. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...