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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [1] ITV Hub had at least 30 million registered users.
ITVX is being launched as part of the broadcaster’s ‘digital first windowing strategy’.
In 2022, when ITVX launched its add-free premium service it included Britbox progammes. In April 2024, BritBox ceased streaming in the UK as a standalone app, as well as no longer being featured as part of other services, such as Amazon Prime Video. Its content has been absorbed entirely into ITVX's premium streaming service.
ITVX will provide archive ITV shows, shows and films for which ITV plc owns the license, live events and original programming. In total, ITV says the service will have 10,000 hours of content. [48] There will be a free ad-supported tier and a premium subscription which will be ad-free and allow access to BritBox .
7. You will be taken to the Checkout screen. Under Payment Method on the right, click ADD CARD. 8. On the Add Card screen, enter your payment method and click SAVE. 9. Under Promos, click APPLY PROMO. 10. Enter the Promo Code and click APPLY PROMO. Your promo code will appear under Promos and your $2 discount will be applied. 11. Click ACCEPT ...
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